The problem of the client: With their 13.7 million followers, Tommy Hilfiger is in constant need for visual content. Next to the campaign, website and lookbook imagery they post lifestyle imagery and user generated content. The lifestyle imagery is a big content pillar for TH for which they need a lot of content. As they can not organize each shoot themselves they need a partner to provide these imagery.
The solution: We organize regular small productions for which the client sends us guidelines, clothes and gives styling guidance. We have made a selection of diverse models that live in Amsterdam which are approved by the client. For each shoot we can easily book one of the approved models. The advantage for the client: As everything is arranged (styling, models, setting) and approved we can execute the shoot in a small team without the client needing to be there. We are able to deliver all images right within 48 hours so that Tommy Hilfiger can post them almost immediately.