We all dream and they say a lot. They show what we want to achieve and what we strive for. Dreaming is nice, but it is even nicer to realize a dream. Ferry Porsche was looking for the sports car of his dreams, but couldn't find it. That's why he built it himself. Since then, Porsche has been a driver of dreams. The Taycan Sport Turismo is the embodiment of the latest dream: that of the electric sports car.
Ambitious dreams often start at a young age. Everyone is familiar with the 'boy dream' phenomenon. It's not just a dream; it's a dream that guys hope will become a reality. If you search for the word 'girl dream', you get much less appealing results. It is our belief that girls can dream just as big as boys. That's why Porsche becomes the supporter of the girl's dream in this campaign - Girlhood Dreams.
Campaign together with Dentsu Achtung!
Creative concept and photography by Maria Bodil