Joep Hijwegen

Scotch & Soda

The Scotch & Soda SS20 season begins with the true story of original Hawaiian shirt maker, Musa-Shiya. The collection tells the tale of Musa-Shiya's move to tropical Honolulu from his native Japan, where a mix of chance, creativity and a large dose of enterprise led to the creation of a style legacy.

Joep Hijwegen has photographed part of the collection for the social account of Scotch Soda.

Joep Hijwegen


'These images try to tell psychological and existential stories. Not what is happening momentarily and locally, but eternally and universally.' — Joep Hijwegen

Want to receive updates?