The problem of the client: Waldorf Astoria contacted us because they weren’t happy with their current imagery as it lacked coherency and consistency. Also the content they had was not up to date and missed that spark of luxury that the Waldorf Astoria would like to offer to their guests.
The solution: To make sure we captured everything needed we went through the hotel with the client and created a shotlist including specifics. We decided to focus on the most beautiful and remarkable places. In order to reach and engage the wealthy target audience of the Waldorf Astoria it is important to deliver high quality and consistent imagery. Therefore we instructed our top interior photographer and next to that we arranged another shoot to focus on mood imagery, in order to capture the allure of the hotel.
The advantage for the client: Because of the above, we were able to shoot everything in 2.5 days and we could fast deliver the high quality content within a reasonable budget.