Within this series, Joep Hijwegen explores ways on how to photograph beauty and make up features while staying within his signature photography style.
On the 5th of March 2020, avant-garde fashion label and newcomer Elzinga launched its FW20 collection, 'POST POP BLOW OUT', at the intimate and atmospheric blues café, Maloe Melo, during the openings night of this edition of Amsterdam Fashion Week Studio. Picking up from the sharp sartorial trends emulated by the 1950s teddy girls and the machismo of punk icon Blondie, Elzinga channels masculinity and femininity in equal measure.
Joep Hijwegen has photographed this presentation with complete artistic freedom. Instead of covering the total show, he focused on details and the movements of the models.