Joep Hijwegen


On the 5th of March 2020, avant-garde fashion label and newcomer Elzinga launched its FW20 collection, 'POST POP BLOW OUT', at the intimate and atmospheric blues café, Maloe Melo, during the openings night of this edition of Amsterdam Fashion Week Studio. Picking up from the sharp sartorial trends emulated by the 1950s teddy girls and the machismo of punk icon Blondie, Elzinga channels masculinity and femininity in equal measure.

Joep Hijwegen has photographed this presentation with complete artistic freedom. Instead of covering the total show, he focused on details and the movements of the models.

Joep Hijwegen

Scotch & Soda

The Scotch & Soda SS20 season begins with the true story of original Hawaiian shirt maker, Musa-Shiya. The collection tells the tale of Musa-Shiya's move to tropical Honolulu from his native Japan, where a mix of chance, creativity and a large dose of enterprise led to the creation of a style legacy.

Joep Hijwegen has photographed part of the collection for the social account of Scotch Soda.

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