Aladdin (on-going)

A guerrilla show in the metro tunnel. In collaboration with Amsterdam Fashion Week and GVB, travelers and invitees were literally taken along in 30 years of denim innovation - during a metro ride from North to South. Models stack the subway in a combination of G-Star RAW icons, showcasing artwork from shows including New York Fashion Week and new Hardcore Denim styles.

The unprecedented G-Star manifesto came to the fore during the show: dedicated to denim's fabric, craft, culture and history. During this event Kevin Osepa has photographed all key looks in analog at the metro station at the Vijzelgracht, next to that we shot the complete aftermovie and Alexander Sporre photographed BTS which resulted in an artistic reportage.

G-Star RAW (fashion show)